iPhones and Churches (Part 2)

July 12, 2007

Why these anti-rap billboards are of no use, and how the church can be more helpful. By the way, Here's the actual CNN segment on the church billboards that Wise Intelligent turned down.

Posted by jsmooth995 at July 12, 2007 12:20 PM

very well said...

Posted by: Thelonius at July 12, 2007 3:14 PM

yes sir! Yo im putting your link up on www.un-mute.com
oh, and im still trying to come through the studio man!

Posted by: Jason Reynolds at July 12, 2007 3:58 PM

Speaking the truth once again!

Posted by: darksunn at July 12, 2007 3:59 PM

CHUUCH! Once again, J, you hit the target bullseye nail on the head and drive it home.

Posted by: T.O.Dubble at July 12, 2007 5:19 PM

I love this blog! I agree that black churches need to come up with a different way of communicating with today's youth. They should figure out how they got it right in the 1950s/1960s when they were able to mobilize thousands of black youth to participate in the Civil Rights Movement and do that today. It wasn't about "don't do this" and "don't listen to that". It was about bringing people together to battle for the same cause.

Posted by: Erika at July 12, 2007 6:14 PM

I love hip-hop, and I love the Black church. I'm guessing that billboard was put up out of frustration and sincere desire to do SOMETHING.

Most of the reactions to the campaign that have been coming out of hip-hop have been ridicule, which is too bad. It seems that if an outside critic doesn't engage hip-hop is just the right way, they get blasted, even if the motives were good.

Bill O'Reilly's motives toward attacking hip-hop are crooked and his methods and arguments deserve to be dismantled. This church? They should be engaged, which your video started out with, but then turned into "gotcha!" theater.

See? Now I'm nitpicking over your methods while the negative rappers "laugh straight to the bank with this." They win, we all lose!

Posted by: Hashim at July 12, 2007 6:34 PM

I wrote "Black church" but I meant just "church"

Posted by: Hashim at July 12, 2007 6:38 PM

"I love hip-hop, and I love the Black church. I'm guessing that billboard was put up out of frustration and sincere desire to do SOMETHING. Most of the reactions to the campaign that have been coming out of hip-hop have been ridicule, which is too bad. It seems that if an outside critic doesn't engage hip-hop is just the right way, they get blasted, even if the motives were good."

I agree and that's part of what I was trying to say in the video, rather than gratuitously clowning the church.. I made some jokes but only as illustrations of (what i believe to be) substantive criticism, stated directly that I consider them allies and I'm not questioning their motives, and made no ad-hominem attacks..

And I agree it's too bad that most hip-hoppers react with straight ridicule, but when the church starts out with such a hostile and antagonistic tone what other response can one reasonably expect? Although I understand the frustration that leads them to speak with that tone, it is still counterproductive IMHO. Seems to me a case of reaping what you sow, despite the best intentions behind it..

Posted by: Jay Smooth at July 12, 2007 6:59 PM

damn sarcasm even has trouble traveling through videoblog hahaa

Posted by: colin at July 13, 2007 5:46 AM

Man first of all thanks for sharing your knowledge! I agree with you and I like the way you put up your ideas in your vids nevertheless I'm a bit pesimist because I think that it's too late to change all these kids's minds unless they have a real passion for music, even if the passion is for young jeezy or any other wack "MC". I mean, I'm young, I'm only 18 and I'm quite a purist when it comes to Hip-Hop (yes, that kind of anoying purist who hates nearly everything new and mostly listen only to 90's and 80's hip-hop) but the fact is that 3 years ago I was listening to 50cent, wearing g-unit clothes, and yelling GGGGGG-G-unit like every other white and black kids in my school! But I had passion for hip-hop and music in general, I already had respect for Hip-Hop legends, and with the time I realized how stupid g-unit was and I started listening to classics and then indy hip-hop from the mid 90's. I guess what i'm trying to say is that if the kid is really loving hip-hop and its real essence you can change his mind and make him forget bling bling thug rappers, but if he's a fan of MIMS sayin "I ain't gotta rap I sell a mill sayin' nothin'on a track" there's no way having him listening to kweli or common...
I have one last message for all the MC's out there:
"It ain't about keeping it real, it's about keeping it RIGHT" Kool Herc

Much respect to you Jay Smooth, all the way from Switzerland!


Posted by: Swoop at July 13, 2007 8:51 AM

hit the nail on the head Jay!

Posted by: Bman at July 13, 2007 10:27 AM

Fantastic blog Jay Smooth. I just discovered it via Rizoh's TheRapUp blog.

I'm heavily involved in the gospel rap scene here in Houston and we often get criticized by the more conservative members of our community for our approach to changing minds and lives through hip hop.

But your blog appears to confirm our methods are valid and effective.

Thanks for sharing and I look forward to more of your commentary.

Posted by: Sketch the Journalist at July 13, 2007 10:41 AM

wazzup jay? thanks for the congrats.. i didn't realize you were v-blogging over here now.. imma have to bookmark this! peace, j.

Posted by: jamie at July 13, 2007 3:55 PM

Great lesson in the art of rhetoric. I once wondered why so many successful Black churches, churches that were built on the rhetorical strengths of their pastor-orators, used such ineffective rhetorical devices when they attempted to persuade some of their teens to stop consuming "bad Hip-Hop." I realized they were failing to empathize with their target audiences. Then I wondered whether they were even capable of empathizing with their target audiences. You have given me good reasons to believe Black churches are suffering from both lack of empathy and bad marketing. Black churches simply need to show their target bad Hip-Hop junkies they could get as much or more pleasure from the Church as they could from consuming bad Hip Hop. This might be tough sell in the 21st Century, but it’s still doable. Perhaps Black churches should hire Ma$e to do a national promotional tour. Well, now that I think of it, the revolving door Ma$e seems to be stuck in—Church to Bad Boy, Bad Boy to Church, Church to Bad Boy, Bad Boy to G-Unit—might not help his credibility or the Black churches’ marketing efforts very much.

Posted by: E.C. Hopkins at July 14, 2007 9:44 AM

hahahahahaha iRap! hahaha

Hit 'em in the head, Jay! :D

Posted by: bill c. at July 14, 2007 3:48 PM

you nailed it. preach on, preach on. iAgree.

Posted by: drew olanoff at July 14, 2007 3:53 PM

great video, hilarious and pointed. bonus points for an Immortal Technique reference.

Posted by: Memphis Z at July 15, 2007 2:14 PM

Yes Yoda!!!

Posted by: Kwame Vear at July 16, 2007 10:43 AM

your points are well put and light hearted, keep it up

Posted by: rey at July 16, 2007 11:58 AM

When you gonna be in the A... would love to collab. I'm going out of town at the end of the month though, so hit me up, and let me know what's tha deal.

Posted by: A.man.I at July 16, 2007 4:13 PM

When you gonna be in the A... would love to collab. I'm going out of town at the end of the month though, so hit me up, and let me know what's tha deal.

Posted by: A.man.I at July 16, 2007 4:14 PM

there is christian hip-hop

Posted by: h2flow at July 16, 2007 10:15 PM

can you tell me why you have no

a) itunes feed
b) podcast feed i can use with my phone?

that would be, you know, convenient and everything.

Posted by: julien at July 18, 2007 12:15 AM


Love the blog. I'm linking you on our site. Hop you don't mind. Let me know if there are any conflicts or problems.

www.thestreetsfm.com Miami, Florida

Posted by: Smokey at July 18, 2007 11:03 AM

great ideas but the iHate threw me off a bit. as an official iGroupie, i'm here to say fall back: we're iWatching you.

*writes your name on the iList*

Posted by: veronica at August 5, 2007 5:05 PM

What's up John! Wow, I'm loving this video blog.
Simone (a globe.com flashback friend :)

Posted by: Simone at August 21, 2007 9:04 PM

Wow. You are my hero. I was just recently introduced to your site and was not aware of who you were and what you represent as far as hip-hop/social commentary is concerned. I am so glad that there are people like you out there to offset all of this crap in the industry, hell the black community as a whole! We just need to get you guys (Dead Prez, Talib, The Roots, Dr. Dyson, etc.) on a larger platform so that you can be heard from the people who NEED to hear the information. Because chances are that the people who are subscribers to your site, who read Dr. Dyson and Dr. West, and who pump their fists to Dead Prez (RBG!) are already on the path to enlightenment. We need to get our youth on board, to see the value in what you all are saying. Keep up the great work, you have a new fan.

Posted by: Cynthia at August 22, 2007 1:29 PM

I'm way late on this, but I just discovered the blog. I think your "suggestions" are helpful , but just as you implore this church to get to know the constituency its trying to reach, you should have done some research on this particular congregation.

St. Sabina is not the typical "black church." I agree that the billboard approach is ineffectual in this case, but it's rooted in a particular history with this congregation/pastor: http://www.saintsabina.org/outreach/billbrd.htm

To use the language of the church, it seems that they're trying to put "new wines in new old wineskins." Consulting young people themselves could help them update their strategies.

Posted by: VCF at October 18, 2007 12:27 PM

a yo I'm kinda late on this post and I have to agree with you and the others on you hittin the "nail on the head" with the vid. BUT no one ever mentions or gives any ups to the "christian" artists. (I put it in quotes because you can take it for what it's worth) but for the most part those cats are puttin it down for The Lord. Here's a few to check out IF you don't know any;

DJ Skillspinz
Corey Red and Precise
The Tunnel Rats
The Ambassador

and by all means that's just a very small list of a sea of original heads that grew up listening to KRS-1, A Tribe Called Quest, Biz Markie, Beastie Boys, Bambata, Dana Dane, sheesh I could go on forever. Anywho let's try and remember the christian rapper when mentioning "hip-hop and the church". AND PLEASE don't mention that Kirk Franklin is a rapper anymore either... He's far from being a rapper, not takin away from the brotha but he's just not the poster child for hip-hop in the christian community. With that said I'll be sure to listen to the vids on a regular, and good job on the site and don't let the little hater stop you in your quest to greatness. peace.


Posted by: maddpenciler at December 20, 2007 11:30 PM

Even later to the party...

Yes, Christian Rap is out there. Obviously, you can hunt down lots of underground stuff, but there are more well-known artists:

The Cross Movement
Da Truth

Hit christianbooks.com, browse to the Music/Rap section and check some samples.

Posted by: Mikey J at December 21, 2007 9:05 AM

Great communication ideology. Church are smart. They need to find sofisticated communication strategies to dominate in 3th century.

Posted by: communication at February 23, 2008 11:40 AM

LOL!! I luv what u said about the bible! Youth u shouldnt read the bible there is too much violence in it. Hilarious and lotta truth to it. Its not what u say BUT HOW u say it.

Posted by: Wild bill at September 23, 2008 2:34 AM

That some real words Brotha!!!!

Posted by: hip hop news at November 5, 2008 7:50 PM


Posted by: Ian Shannon at November 13, 2008 12:37 AM

Whatever the polar opposite of turning in your grave is, Bill Hicks is doing that. Can i soundbite some of that for a chorus scratch quote? Preach

Posted by: de Ville of North London at November 28, 2008 3:02 PM

couldn't think of a better way to say that

Posted by: Sonny Legato at February 1, 2009 9:46 PM

I just so happened to stumble upon this site about 30 min ago... Why is this site at the back of the internet?! People needs to hear this! Forever a fan....

Posted by: reggie at October 26, 2009 2:26 AM


Posted by: mrtesla at November 16, 2010 1:29 AM

I think so. I think your article may give those people a good reminding. And they will express thanks to you later

Posted by: Sook Homan at March 18, 2012 9:28 AM

I LOVE? this video

Posted by: I love? how when Miley was the person she used to be everyone hated her and all. Then she changes an at April 27, 2012 4:37 AM

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